A to Z "Facebook Marketing" Step-By-Step Guide!
What is Facebook Marketing?
Facebook marketing is a platform that allows a brand to put their products and services are communicated to Facebook users and promote with the help of organic and paid means.
In another word, Facebook marketing is the practice of promoting a brand and maintaining its appearance on the Facebook platform.
Facebook marketing assumes promoting products and services by offering highly targeted paid advertisements and organic reach to the targeted audience.
Through Facebook marketing, the brands have a significant advantage in generating attention towards brand, interacting with customers and leaving a more fundamental affect on their marketing.
What is a Facebook business page and what can you do on it ?
A Facebook business page is a profile on the Facebook platform which communities to a business or brand, unlike a personal Facebook profile, which represents a single individual. A business page is commercial in nature and showcases the business’s products and services, and in many cases, offers content that the business’s audience would find useful.
Facebook Business Pages are an opportunity that any business can utilize to generate Facebook-based sales while increasing their brand awareness.
How to create a complete Facebook business page for online business ?
Facebook currently has 2.23 billion monthly active users. As a small business owner or a brand manager, you have a great opportunity to connect with your target audience through Facebook. There is a huge opportunity to do business through Facebook in Bangladesh. If your page is professional, the sales will increase a lot. If your page is complete, the credibility of your business will increase manifold
Facebook Marketing Pro Tips –
List your running offers in the offer option.
Leave a review.
List upcoming events.
If there is a Facebook group, please link to the page.
Invite friends Post five posts on new page before inviting.
Turn on automatic message replies.
How will the Facebook page become more popular?
Friends, remember that any Facebook page is never famous by itself. At first you have to put in a lot of effort to get your page in front of people. In this case, you have to think about and work on different issues. And, if people find your page content or posts entertaining or interesting, Then of course, later on, your Facebook page will be shared a lot. As a result, you will automatically get likes and followers on your page.
But, when your Facebook page is new, to make it popular, you will surely benefit if you do the following ways.
How to make your Facebook page famous?
1. Post regularly:
There is a saying in English, “Consistency is the key to success”.
Meaning, when you do anything regularly, chances of success increase greatly.
So, publish regular posts on your page.
Moreover, Facebook uses some special algorithm to decide that,
"Sometimes page content will be shown in other people's feeds".
And as a result of this process, most of the posts / content published on your page are shown in other people's feeds almost as soon as they are published.
So, if you continue publish content on your Facebook page,
Your Facebook page and Page content will be more visible in other people's feeds.
2. Post the right content:
In order to publish more posts or content on your page regularly, publishing any kind of post will not work.
Facebook's algorithms give more importance to those posts and content that use media and plain text.
So, whenever you upload interesting, fun & jokes media content (photos, videos, infographic etc.) and informative text content on your facebook business page, Then the opportunity to show them more often in the timeline of your followers will increase. Moreover, the demand and attraction of image and video content, in any case, is very high. So, when the interesting image and video content of your page will be shown in the timeline of page followers, Then, through the follower's timeline, others can also learn about your page and page content.
3. Post different content:
Don't just publish one type of content on your Facebook page.
Because people don't like the same type of content for long.
So, every day there are different types of posts like,
Tutorial
Daily tips
Question
Poll
Videos
Meme
Quotes
etc.,
These types of posts should be done. Above all the points will help to boost your post. Because this way you can keep people busy on your page through different content. And, when more people are engaged on your Facebook page, Then your page can definitely be called popular.
4. Tell people you know and friends:
One effective way to get more likes and followers on your new Facebook page is to invite your friends from your personal profile to like your page. If you have a large number of friends, even a small percentage of them liking your page can lead to significant visibility for your content. This can help attract even more followers, as your posts will be displayed in the timelines of those who follow your page, potentially reaching a wider audience.
5. Share the page in other groups:
Sharing your Facebook page and its content in relevant Facebook groups can be an effective way to promote your page and attract new followers. With thousands of groups available on Facebook, there are likely to be several groups that are relevant to your page's topic or niche. By sharing your content in these groups, you can increase its visibility to a wider audience, potentially leading to more likes, comments, and shares. However, it's important to make sure that your content is relevant and adds value to the group, rather than just spamming the group with self-promotion.
6. Promote the page on other social media:
Yes, promoting your Facebook page on other social media platforms can be a great way to attract new followers and increase your page's visibility. If you have a presence on other platforms such as Twitter, Instagram, LinkedIn, or WhatsApp, you can share your Facebook page and its content with your followers on these platforms. This can help introduce your page to new audiences and attract people who are interested in your niche or topic.
To open a Twitter account on mobile, you can download the Twitter app from the App Store or Google Play Store and follow the prompts to create an account. Alternatively, you can visit the Twitter website on your mobile browser and create an account from there. Once you have an account, you can start following other users, sharing your own content, and promoting your Facebook page.
7. Put a contest on your page:
Running contests on your Facebook page can be a fun and effective way to increase engagement and attract new followers. People love to show off their knowledge and skills, and offering a special prize can encourage them to participate and share your content with their friends.
You can create different types of contests on your page, such as quizzes, polls, photo contests, or caption contests. Make sure the contest is relevant to your niche or topic, and promote it well in advance to generate interest and excitement.
When selecting a prize for the winner, make it something that is valuable and relevant to your audience. This can be a product or service related to your niche, or even a gift card or cash prize.
Running contests on your Facebook page can help to build a loyal following, increase engagement, and attract new followers, so it's definitely worth considering as part of your social media strategy.
8. Promote the Facebook page:
Even when we post some content on our Facebook page, Then, Facebook immediately shows the option to boost that post with money. So, if you want to make more likes and followers on your page quickly without any trouble, Then you need to use this process. In the process of Facebook paid promotion or boost, Facebook takes some money from you and shows your page or page content to other Facebook users. And as a result, your page gets a lot of likes or followers.
For example: If you are paying $3 to Facebook then Facebook will advertise/share/promote the page to about 3500 people.
9. Create videos on popular and trending topics:
Creating and sharing short, engaging videos on your Facebook page can be a great way to increase engagement and attract new followers. Video content is highly shareable and tends to perform well on social media, especially if it's on a trending topic or current event.
To create videos for your Facebook page, you can use tools like Facebook Creator Studio or third-party video editing software. Make sure your videos are short and attention-grabbing, with clear audio and visuals. Focus on topics that are relevant to your niche or audience, and try to incorporate humor or a unique perspective to make your videos stand out.
Once you've created your videos, be sure to share them regularly on your Facebook page and other social media platforms. Encourage your followers to share your videos with their friends, and consider using paid promotion to reach a wider audience. With the right strategy and content, creating and sharing videos on your Facebook page can help to increase engagement, attract new followers, and promote your brand or business.
So, try to upload at least 2 videos on trending topics every day.
10. Use the hashtag (#):
Hashtag is a process through which you can categorize your entire published content. Sense, when you publish your post , you can give the main topic associated with the post relevant keywords as hashtag (#).
For example, #income, #Facebook etc.
A hashtag can be any sentence or word. And when people search for the hashtag topics you use in your posts,
Then, your posts within that hashtag are also shown. Let's say you update a content or post about YouTube on your page.
Let's Talk About Facebook Advertising
What is Facebook advertising?
Facebook Ads are used to advertise a business on Facebook at a cost. You can promote your products by customizing Facebook ad messages. Through Facebook ads, you can showcase the benefits of your product to a large number of consumers. Nowadays, most of the people are connected to the online world, so it is very easy for you to reach them using Facebook.
Everybody can post their content on their Facebook page free of cost. But you don't know who the free post will appear in front of. You never know who is going to see your posts. But by promoting page or post, you can easily show your product information to your target people. By looking at this information, they can decide whether to buy the product or not.
Why Facebook ads are important in business promotion?
Since the dawn of the Internet era this century, the number of Internet users worldwide has only increased. There is no alternative to the internet for any work. Even the little ones have learned to use these gadgets very easily now that they have various gadgets in their hands. Almost everyone is involved with Facebook or any kind of social media, everyone has an account or ID in some social media.
Naturally, the interest of so many people on social media has not escaped the eyes of product marketers. In a very short time these mediums become the target of advertisers Because the possibility of promoting and spreading advertisements to many people is very easily possible through social media. Since the beginning of the 20th century, the concept of digital marketing has increased, and social networks have also expanded them, as a result of which they are trying to make the media suitable for advertising.
Initially, marketers used to advertise on social media, but these days, these media are packed with features that are very helpful for advertising. One of its major advantages is that you can create your own ads and promote them here. Not only that, you can also decide who will be your target group. As a result, the ad reaches the target audience very easily. Among social media, Facebook was the first to take this step because social media was losing appeal due to advertisers doing their own ads.
Facebook advertising features and methods are so incredible that anyone can easily learn how to advertise here. Again, due to its high popularity, its number of users is also high. As a result, you can easily reach your message to more people. Both of these factors make the advantages of Facebook advertising more powerful and you have the potential to make the most of it.
Question 1 - What is the sales funnel of Facebook marketing?
If you want to know about Facebook marketing, there is no substitute for knowing about sales funnel. This sales funnel is called the AIDA model. It shows how an audience turns into a customer.
The full version of AIDA (Awareness, Interest, Desire & Action)
Awareness: First you need to attract the customer's attention. You can easily attract the attention of customers with beautiful posts and fluent presentations. As a result, the customer becomes aware of your product or service.
interest: If the attention of the audience is attracted, then the process of making him visit your Facebook page or website is interesting. If the audience is interested, they will visit your Facebook page, YouTube channel or website. This will create his interest in buying the product or service.
Desire: At this stage, the audience is interested in buying the product or service but cannot be completely sure whether to buy it. He looks at product reviews or collects necessary information about the product and tries to find the best offer. Ads at this level help the audience overcome indecision.
Action: Action is the final step in converting an audience into a customer. In this case Facebook's call to action buttons are used, such as Book Now, Download, Shop, Contract etc. By using these buttons an audience completes the order and becomes a customer.
Question 2 - How can I get an idea about my competitor business on Facebook?
Do you want to spy on your competitor's organization (Competitor Business)? Contestants want to know-
- What ads are currently running on the page?
– Which category ads are running right now?
- How is the response to AIDS at the moment?
- Which products are currently being promoted?
A great deal, isn't it? You can use an easy tool of Facebook to know these things.
Facebook Ads Library
Enter the name of your competitor's page by entering this link and get information about their Facebook ad. Accordingly from their ads you can also decide which type of ads you should run now
Question 3- Is it right to run a Facebook ad by copying other people's content?
Copying other people's content and running a Facebook ad should not be done at all. If you look at the ads of big companies, you will see that they never copy paste and post. However, Facebook does not follow the copyright issue as strictly as Google or YouTube. Copying images and videos on Facebook raises copyright issues, which text does not. But running an ad with copy paste content can cause several problems -
– If the audience finds original content, they will think you are fake, thus losing your business credibility.
- Anyone whose content you are copying can report your ad or page.
Question 4 - At what time should the Facebook ad run?
While running an ad on Facebook, you need to keep in mind whether your clients are consumers or merchants.
If your clients are the general public or consumers then you can run ads from 6 pm to 10 pm. Ed runs on holidays will also get good results. Because consumers are more active on Facebook these days.
If your clients are traders i.e. you do B2B business then the ad should run between 10 am and 4 pm, because that is office time. And B2B businesses should run on ad closing days.
If you can do the normal posts on Facebook in addition to the ad, then you will get a good reach.
Question 5 - What type of posts should be boosted?
Of course, those posts should be boosted which posts have more organic reach, i.e. the reach that is achieved without spending money is called organic reach. This means you should post first to see how the post reaches. If the reach of the post is good then he can boost the post. This is because Facebook wants its users to find more of the posts they like. So the post that users like, the post's richness is increased by Facebook.
Conclusion :
There are many other aspects of Facebook marketing that I will discuss in another content. Facebook Marketing These are the things I talked about. If you follow them correctly, if you use these formulas and the tips I told you to upload videos using Facebook groups and pages at the same time if you follow them, then your Facebook marketing will be more effective and you will slowly Your page and you can make the group community stronger. And organically you can easily reach your product to many people. Hope you understand the whole thing. Even then, if there is anything to understand or say, then definitely comment.