The new Google Ads features will be available globally over the next couple of weeks
Performance Max for travel goals is Google's new Artificial Intelligence (AI) powered tool For the For the aim of fulfilling travel goals, Performance Max generates advertisements in a variety of formats that are automatically served across Google channels and inventory, including Maps, Search, YouTube, and Hotel Ads (coming later this year).
What features are new? What do you need to know about it?
Performance Max for travel goals can help hotels generate advertising in different formats and, in one campaign, reach more travelers across YouTube, Display, Search, Explore, Gmail, and Maps.
Hotel advertising will be introduced to Performance Max for trip goals later this year.
During campaign setup, advertisers use a hotel picker tool to choose their hotels from a map. Up to 100 hotel properties with various locations, graphics, and messaging can be supported by a single campaign.
Each location's advertising effectiveness is tracked and shared separately, assisting hotels in determining what is effective. Marketers can also see traffic by hotel property to better understand demand across different areas.
While creating a Performance Max campaign, hotel advertisers can use Google's hotel picker tool to choose their hotel properties from a map.
Also, Ads can set up multiple formats: Performance Max generates advertisements in a variety of formats that are automatically served across Google channels and inventory, including Maps, Search, YouTube, and Hotel Ads (coming later this year).
Also Can do Property-level reporting. You can improve your understanding of your business, clients, and performance through the use of the insights page. When visitors view your ad, one of the features, search term insights, shows what they are looking for.
Performance Max for travel goals improves this by offering streamlined property-level reporting and campaign suggestions tailored specifically for travel. A single campaign pre-populates suggested creative materials, such as graphics and messaging, for each location and can handle up to 100 hotel properties. The hotel's tab also tracks and discusses each property's marketing performance.
Early trials. With its headquarters in Bangkok, Thailand, Minor Hotels is a global hotel company that oversees more than 500 hotels, resorts, and branded apartments on six continents. It took a lot of time and effort to create separate marketing for each property. As a result, they used Performance Max for travel goals to hasten the construction of their campaigns and improve their Google outreach. Also, the platform offered budget optimization suggestions for each property, allowing them to boost their bookings by 86%, lower their cost per acquisition by 51%, and improve their return on ad spend by 76%.
Over All. The AI-powered tool Google Perform Max for travel goals allows hotel advertisers to build advertisements in a wide range of ways and target more leisure travelers across channels.
It makes the process of creating campaigns easier, enabling hotels to reach a wider audience and encourage more direct reservations.
Advertisers may improve their understanding of their performance and boost their returns by having access to property-level analytics and campaign advice that are relevant to the tourism industry.
This service may be useful for advertisers seeking to engage with travelers who are in the planning stages of their journeys as travel searches keep on growing.
In order to reduce time and improve productivity, Performance Max creates a sense of the method for creating hotel campaigns simply. Secondly, they give users access to a variety of Google channels and inventory, such as YouTube, Google Maps, Search, and Hotel Advertising, all of which can help users expand their exposure and reach.
The recommendations for travel-specific campaigns and property-level reporting are tailored exclusively for the travel sector. They can offer suggestions for budget optimization to assist advertisers to increase their return on investment and decrease their cost per acquisition.